EDUCATION

Bachelor of Arts
Advertising

Concentration: Art Direction
Columbia College Chicago
Graduation Date: May 2025

Bachelor of Arts
Social Communication

Concentration: Communication Management
University of Havana
Graduation Date: July 2011

EXPERIENCE

Lead Account Manager
Maryville Academy
Apr 2019 - Jan 2023

  • Recognized in March 2021 as Employee of the Year.

  • Served as the top bilingual account manager, formulating treatment plan strategies clients through extensive case management expertise.

Account Manager
Southwest Key Programs
May 2015 - Mar 2019

  • Served as key liaison between the Division of Children's Services and Office of Trafficking Persons, responsible for consulting 20 government leads and 50 clients around reporting and case management.

  • Managed tracking of 30 cases per month, resulting in providing a monthly summary
    of data trends and analysis.

Art Director
Cubavision International
Sep 2011 - Jan 2015

  • Led the creation of digital assets for the company website, integrated campaigns, and diverse digital channels, driving measurable growth in brand visibility and audience engagement.

  • Collaborated with copywriters and creative teams to transform high-level concepts into compelling, audience-focused narratives that advanced campaign objectives.

  • Provided art direction for photography and video shoots, ensuring alignment with brand aesthetics and strategic goals.

  • Directed cross-functional teams-designers, copywriters, photographers, and videographers-through all stages of production, maintaining strict adherence
    to timelines, budgets, and quality standards.

  • Converted campaign objectives into cohesive, on-brand visual narratives that deepened audience connection.

  • Presented creative strategies and design concepts to stakeholders with clear rationale, aligning creative vision with business goals.

  • Managed multi-year marketing campaigns, achieving a 50% increase in brand engagement rates.

  • Developed creative assets in full compliance with brand guidelines, ensuring
    a consistent and unified brand identity.

  • Applied emerging design trends, technologies, and best practices to keep campaigns fresh, innovative, and culturally relevant.

  • Oversaw end-to-end production processes to deliver high-quality outputs on time
    and on brand.

SKILLS

  • Creative Problem-Solving

  • Concept Development

  • Art Direction

  • Visual Storytelling

  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)

  • Photography

  • Graphic Design

  • Motion Graphics

  • Video Editing

  • Collaborative Work with Interdisciplinary Teams

  • Fast-Paced Multi-Project Management

  • Account Management

  • Bilingual: Fluent in English & Spanish

Download Resume
Return