EDUCATION

Bachelor of Arts
Advertising

Concentration: Art Direction
Columbia College Chicago
Graduation Date May 2025

Bachelor of Arts
Social Communication

Concentration: Communication Management
University of Havana
Graduation Date July 2011

EXPERIENCE

Creative Services / Advertising Art Direction- Student
Columbia College Chicago
Jan 2023 - May 2025

  • Developed insight-driven advertising campaigns for real-world brand briefs, translating research and strategy into clear creative direction.

  • Executed integrated, cross-platform campaign systems across print, OOH, social, digital, audio, and experiential media.

  • Collaborated in copywriter–art director teams within agency-style workflows to produce layouts, storyboards, and presentation decks.

  • Developed concepts and produced motion-driven campaign assets and promo-style content with strong emphasis on timing, pacing, and visual hierarchy.

  • Edited and finalized video and motion work using Adobe Premiere Pro and After Effects, delivering production-ready assets under tight deadlines.

  • Presented and refined work through critiques and pitches, resulting in portfolio-ready campaigns.

Lead Account Manager
Maryville Academy
Apr 2019 - Jan 2023

  • Recognized in March 2021 as Employee of the Year.

  • Served as the top bilingual account manager, formulating treatment plan strategies clients through extensive case management expertise.

Account Manager
Southwest Key Programs
May 2015 - Mar 2019

  • Served as key liaison between the Division of Children's Services and Office of Trafficking Persons, responsible for consulting 20 government leads and 50 clients around reporting and case management.

  • Managed tracking of 30 cases per month, resulting in providing a monthly summary
    of data trends and analysis.

Art Director
Cubavision International
Sep 2011 - Jan 2015

  • Led art direction for television and digital broadcast content supporting international programming and promotions.

  • Developed visual identities and integrated campaigns extending broadcast brands across on-air and digital platforms.

  • Designed on-air graphics systems and motion packages to ensure brand consistency across broadcast touch-points.

  • Produced and directed motion graphics and video content aligned with broadcast standards and fast-turn production cycles.

  • Collaborated with producers, editors, and creative leadership in high-volume, newsroom-style environments.

  • Managed tight deadlines while maintaining visual quality and brand integrity across deliverables.

SKILLS

Creative Problem-Solving

Concept Development

Art Direction

Visual Storytelling

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)

Cinema 4d

Photography

Graphic Design

Motion Graphics

Video Editing

Collaborative Work with Interdisciplinary Teams

Fast-Paced Multi-Project Management

Account Management

Bilingual: Fluent in English & Spanish