EDUCATION
Bachelor of Arts
Advertising
Concentration: Art Direction
Columbia College Chicago
Graduation Date May 2025
Bachelor of Arts
Social Communication
Concentration: Communication Management
University of Havana
Graduation Date July 2011
EXPERIENCE
Advertising Art Direction - Student
Columbia College Chicago
Jan 2023 - May 2025
Developed and executed idea-driven, insight-led advertising campaigns addressing real brand and business challenges.
Translated qualitative and quantitative research into clear insights, creative briefs, and strategic direction.
Created integrated, cross-platform campaigns across print, OOH, social, digital, video, audio, and experiential media.
Collaborated in copywriter–art director teams within agency-style creative workflows.
Produced campaign systems, comps, layouts, storyboards,
and presentation decks to communicate creative intent.
Edited and finalized video content in Adobe Premiere Pro and prepared production-ready assets using Adobe Creative Cloud.
Presented and refined work through agency-style critiques and pitches, delivering portfolio-ready campaigns.
Lead Account Manager
Maryville Academy
Apr 2019 - Jan 2023
Recognized in March 2021 as Employee of the Year.
Served as the top bilingual account manager, formulating treatment plan strategies clients through extensive case management expertise.
Account Manager
Southwest Key Programs
May 2015 - Mar 2019
Served as key liaison between the Division of Children's Services and Office of Trafficking Persons, responsible for consulting 20 government leads and 50 clients around reporting and case management.
Managed tracking of 30 cases per month, resulting in providing a monthly summary
of data trends and analysis.
Art Director
Cubavision International
Sep 2011 - Jan 2015
Led art direction for digital and integrated campaigns, increasing brand visibility and audience engagement.
Collaborated with copywriters and creative teams to translate strategy
and insights into compelling visual concepts.
Directed photography and video production to ensure alignment with brand standards and campaign objectives.
Managed cross-functional teams through end-to-end production, meeting timelines, budgets, and quality benchmarks.
Developed cohesive, on-brand visual systems across digital
and multi-channel touchpoints.
Presented creative concepts and rationale to stakeholders, aligning creative execution with business goals.
Managed multi-year campaigns, contributing to a 50% increase in brand engagement.
SKILLS
Creative Problem-Solving
Concept Development
Art Direction
Visual Storytelling
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
Photography
Graphic Design
Motion Graphics
Video Editing
Collaborative Work with Interdisciplinary Teams
Fast-Paced Multi-Project Management
Account Management
Bilingual: Fluent in English & Spanish