EDUCATION

Bachelor of Arts
Advertising

Concentration: Art Direction
Columbia College Chicago
Graduation Date May 2025

Bachelor of Arts
Social Communication

Concentration: Communication Management
University of Havana
Graduation Date July 2011

EXPERIENCE

Advertising Art Direction - Student
Columbia College Chicago
Jan 2023 - May 2025

Developed and executed idea-driven, insight-led advertising campaigns addressing real brand and business challenges.

Translated qualitative and quantitative research into clear insights, creative briefs, and strategic direction.

Created integrated, cross-platform campaigns across print, OOH, social, digital, video, audio, and experiential media.

Collaborated in copywriter–art director teams within agency-style creative workflows.

Produced campaign systems, comps, layouts, storyboards,

and presentation decks to communicate creative intent.

Edited and finalized video content in Adobe Premiere Pro and prepared production-ready assets using Adobe Creative Cloud.

Presented and refined work through agency-style critiques and pitches, delivering portfolio-ready campaigns.

Lead Account Manager
Maryville Academy
Apr 2019 - Jan 2023

  • Recognized in March 2021 as Employee of the Year.

  • Served as the top bilingual account manager, formulating treatment plan strategies clients through extensive case management expertise.

Account Manager
Southwest Key Programs
May 2015 - Mar 2019

  • Served as key liaison between the Division of Children's Services and Office of Trafficking Persons, responsible for consulting 20 government leads and 50 clients around reporting and case management.

  • Managed tracking of 30 cases per month, resulting in providing a monthly summary
    of data trends and analysis.

Art Director
Cubavision International
Sep 2011 - Jan 2015

Led art direction for digital and integrated campaigns, increasing brand visibility and audience engagement.

Collaborated with copywriters and creative teams to translate strategy

and insights into compelling visual concepts.

Directed photography and video production to ensure alignment with brand standards and campaign objectives.

Managed cross-functional teams through end-to-end production, meeting timelines, budgets, and quality benchmarks.

Developed cohesive, on-brand visual systems across digital

and multi-channel touchpoints.

Presented creative concepts and rationale to stakeholders, aligning creative execution with business goals.

Managed multi-year campaigns, contributing to a 50% increase in brand engagement.

SKILLS

Creative Problem-Solving

Concept Development

Art Direction

Visual Storytelling

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)

Photography

Graphic Design

Motion Graphics

Video Editing

Collaborative Work with Interdisciplinary Teams

Fast-Paced Multi-Project Management

Account Management

Bilingual: Fluent in English & Spanish

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