EDUCATION
Bachelor of Arts
Advertising
Concentration: Art Direction
Columbia College Chicago
Graduation Date: May 2025
Bachelor of Arts
Social Communication
Concentration: Communication Management
University of Havana
Graduation Date: July 2011
EXPERIENCE
Lead Account Manager
Maryville Academy
Apr 2019 - Jan 2023
Recognized in March 2021 as Employee of the Year.
Served as the top bilingual account manager, formulating treatment plan strategies clients through extensive case management expertise.
Account Manager
Southwest Key Programs
May 2015 - Mar 2019
Served as key liaison between the Division of Children's Services and Office of Trafficking Persons, responsible for consulting 20 government leads and 50 clients around reporting and case management.
Managed tracking of 30 cases per month, resulting in providing a monthly summary
of data trends and analysis.
Art Director
Cubavision International
Sep 2011 - Jan 2015
Led the creation of digital assets for the company website, integrated campaigns, and diverse digital channels, driving measurable growth in brand visibility and audience engagement.
Collaborated with copywriters and creative teams to transform high-level concepts into compelling, audience-focused narratives that advanced campaign objectives.
Provided art direction for photography and video shoots, ensuring alignment with brand aesthetics and strategic goals.
Directed cross-functional teams-designers, copywriters, photographers, and videographers-through all stages of production, maintaining strict adherence
to timelines, budgets, and quality standards.Converted campaign objectives into cohesive, on-brand visual narratives that deepened audience connection.
Presented creative strategies and design concepts to stakeholders with clear rationale, aligning creative vision with business goals.
Managed multi-year marketing campaigns, achieving a 50% increase in brand engagement rates.
Developed creative assets in full compliance with brand guidelines, ensuring
a consistent and unified brand identity.Applied emerging design trends, technologies, and best practices to keep campaigns fresh, innovative, and culturally relevant.
Oversaw end-to-end production processes to deliver high-quality outputs on time
and on brand.
SKILLS
Creative Problem-Solving
Concept Development
Art Direction
Visual Storytelling
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
Photography
Graphic Design
Motion Graphics
Video Editing
Collaborative Work with Interdisciplinary Teams
Fast-Paced Multi-Project Management
Account Management
Bilingual: Fluent in English & Spanish