This commercial grade pack shot features a fully modeled and textured Coca-Cola can developed in Cinema 4D.

The piece focuses on photoreal lighting, calibrated aluminum reflections, and controlled specular response. Condensation particles were animated to introduce surface realism and dimensional depth, enhancing the tactile quality of the product.

Objective:

To create a commercial-grade pack shot adaptable to both broadcast (16:9) and mobile/social (9:16) formats while maintaining brand consistency across screen ratios.

Deliverables produced:

  • Broadcast version optimized for traditional TV framing

  • Vertical version designed for mobile-first and social platforms

Process:

  • Custom modeling and UV refinement

  • Physically based material setup

  • HDRI and key light balancing

  • Animated condensation system

  • Final rendering and format adaptation

Role: Modeling, Look Development, Lighting, Animation, Rendering
Software: Cinema 4D + Redshift

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