Men drink less tea than women. Tea is not seen a s a "tough" drink, and tea brands and advertising mostly

target women. Coffee and energy drinks are deeply embedded in men's daily routines.

While Arizona Tea Arnold Palmer may not replace those energy drinks, i t can still b e perceived a s the "too cool for school" drink-the Forbes of beverages, the Fortune 100 of drinks— influential, snobbish, and relaxed.