• Son of one of the creators of the Chicago deep dish pizza, Lou Malnati, opened his own pizzeria in 1971, with the premise of creating a superior quality deep-dish pizza using the best ingredients and a recipe that paid homage to his family traditions in pizza-making.

    This brand awareness campaign aims to help Lou Malnati’s to be present in the minds of younger generations by showcasing relatable stories based on their needs, and day to day interactions, rather than pushing a particular product.

  • Roles:

    • Art Director

    • Copywriting

    • Graphic Designer

    Programs Used

    • Adobe Illustrator

    • Adobe Photoshop

    • Adobe Premier Pro

  • Food driven 21 to 30 year old students and young adults in Chicagoland, who struggle with increasing responsibilities.

  • On stressful and bad days, people turn to their comfort food.

  • Always there when you need a hand with a slice.

  • Through Thin and Deep

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